CollegeHumor: Kitten Kollege

In 2015 UK-based cat food company, Whiskas, launch their new line of kitten food designed to meet the needs of different kitten breeds.

To launch successfully in the US, Whiskas media agency (MediaCom) brought on CollegeHumor’s digital arm (Electus Digital) to write, produce and publish a 6-part series. Supporting the branded content writing and production team, I worked directly with the Client to oversee all facets of the execution; routing feedback, implementing changes, representing Whiskas on-set, etc.

The series dove into the history of each breed, their distinct traits and unique dietary needs - all through the comedic lens of collegiate life.

The series was Nominated for Most Innovative or Creative Use of Content