A wider view… 

I started my career at a boutique PR firm, representing small brands aiming to build brand recognition through influencer relationships, experiential events and press outreach. In subsequent years, I worked at top digital publications (PopSugar, CollegeHumor, Complex, Buzzfeed) in a breadth of marketing positions - strategy, content & production, execution, social planning, etc. This experience led to adidas, where I spent 4 years supporting the Brand Activation team — building NAM brand strategy, driving digital & communications plans, managing budget allocation, and supporting all key marketing functions.

From there, I spent a year leading Brand Marketing at Picsart, the largest all-in-one creative platform of photo, video editing, and design tools. Among many things, the highlight of my time at Picsart was launching their first-ever 360 brand marketing campaign - Unboring Boring.

Currently, I manage Apple Watch Packaging efforts, working with stakeholder teams to inform packaging strategy and design expression. I also identify opportunities for innovation in packaging structure, artwork, and production, aligning with broader company goals.

Below is a look into these campaigns, projects, events, experiences. Make sure to click the images!