adidas x Twitter: #ThreeStripeLive

In 2019 adidas announced the first-ever live streaming of girls sport on Twitter.

Through a 6-game broadcast, @ThreeStripeLive covered match ups of the most elite soccer and volleyball teams in the nation. Outside of the livestream, I worked with our production team to create short-form content to tell stories beyond the field-of-play and drive engagement on the platform.

In coordination with the teams, adidas events and Twitter, I worked to develop an onsite presence - hosting game day activations that drove association with the brand, created a 1:1 consumer experience and helped drive 2,000+ adidas Creators Club sign ups.