Bring Me!
Following the success if its inaugural franchise, Tasty, Buzzfeed created its first dedicated travel page — Bring Me! This new platform was aimed to be the best source of travel tips, guides, fun activities, and places to stay for a younger generation.
With dedicated fans on YouTube, Facebook and IG, Bring Me! editors and I worked with the Buzzfeed Data & Insights team to understand the existing franchise audience and how to maximize cross-platform pollination to ensure immediate success.
Evolution.
In partnership with Bring Me!’s VP of Editorial, I worked to build an integrated marketing plan that would identify opportunities for brands to partner with BuzzFeed, create endemic content and drive ad revenue.
I oversaw and executed the first ever branded Bring Me! paid for by Visit Singapore. The partnership highlighted the countries best kept secrets in a multi-video series, garnering an average of 3M video views an episode.
Out of this partnership I created the framework for all succeeding branded videos and editorials.
